True REST Float Spa
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own the Nation's Leading Float Therapy Spa Franchise
Build a membership-driven wellness business backed by 15+ years of proven operations and strong recurring revenue.
Brand overview
True REST Float Spa was founded by Holly and Nick Janicki with a passion for science-backed wellness and performance. What began as a single float therapy location in Arizona quickly gained traction as clients experienced meaningful improvements in stress, sleep, pain management, and mental clarity. Over 15+ years, the brand grew into the nation's leading float therapy spa franchise across 20+ states, continually refining its operating systems and expanding into full-spectrum recovery with sauna, cold plunge, and red light therapy.
Today, True REST offers a diversified wellness-stacking model with float therapy as the anchor, giving guests personalized recovery programs in state-of-the-art private environments. An integrated app handles booking and progress tracking, creating a modern, seamless guest experience that keeps members coming back.
Franchise owners benefit from a multi-service wellness destination with multiple growth levers under one roof, all supported by mature systems, national marketing, and a collaborative network of experienced operators.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose True REST Float Spa
True REST stands apart with a membership-driven recurring revenue model that delivers high retention and predictable income month after month.
The diversified wellness-stacking approach uses float therapy as the anchor, with sauna, cold plunge, and red light therapy upgrades that expand revenue per guest without adding overhead. This multi-service model captures a broader wellness audience and creates natural upsell pathways.
With 15+ years of proven operations and playbooks across 20+ states, owners step into a refined system rather than building from scratch. Turnkey training covers site selection, lease review, buildout, and launch from day one.
National marketing, proprietary technology, and ongoing coaching keep owners aligned with best practices. Significant white space remains available in key U.S. markets, giving early franchisees room to establish leadership positions in their territories.
Revenue Potential & Investment Requirements
Revenue Potential
2022 FDD top performing unit
Total investment
$414,547–$1,075,162
Cash Required
$150,000
Net worth
$750,000
Franchise fee
$39,950
Royalty fee
6% of Gross Sales
Ad fund %
2%
Total units
44
Financing available
No financing offered
Real estate required
Yes
Growth Trends
Training & support
True REST provides multi-day, in-person training covering operations, staffing, guest experience, and marketing, giving new owners a thorough foundation before opening. Step-by-step guidance walks owners through site selection, lease review, buildout, and design.
Owners receive hands-on training on the proprietary POS, booking, and CRM systems that power day-to-day operations. On-site support during grand opening ensures a smooth launch, and detailed operations manuals and playbooks serve as ongoing references.
Beyond launch, dedicated franchise coaching and business guidance keep owners on track. Ongoing education comes through webinars, workshops, and on-demand resources, while national and local marketing support includes plug-and-play campaigns and ready-to-use assets.
The brand continuously updates SOPs, technology, and best practices, and provides rollout support for new services including sauna, cold plunge, and red light therapy. Owners also gain access to a collaborative network of experienced franchise owners who share insights and strategies.
Ideal candidate
True REST is looking for motivated, community-minded individuals who are excited to build a business centered on wellness, recovery, and longevity.
Prior spa or wellness experience is not required. What matters most is strong leadership, operational discipline, and a genuine commitment to delivering a high-quality guest experience. The model is well-suited for both hands-on owner-operators and multi-unit developers looking to grow a differentiated wellness platform across multiple locations.
Successful candidates value science-backed wellness, appreciate systems and process, and want to be part of a collaborative franchise community that shares knowledge and supports one another's growth.
If you are ready to lead the recovery and wellness movement in your market, True REST offers a proven platform to get there. With a membership-driven model, diversified services, and 15+ years of operational playbook behind you, this is an opportunity to build a meaningful wellness business with strong recurring revenue.
Request more information today to explore available territories and take the next step toward owning a True REST Float Spa franchise.