Waterloo Turf
- Ownership Requirement
- Absentee
- Business Type
- Franchise
Get Your Saturdays Back
Transform outdoor spaces with premium, maintenance-free artificial turf installations.
Brand overview
Waterloo Turf is a premier artificial grass and turf franchise transforming outdoor spaces across the nation. Founded by Lance Ingram and backed by executives with over 60 years of combined franchise experience, the company delivers top-quality synthetic lawns for residential and commercial clients. From front yards and pet areas to putting greens and athletic fields, Waterloo Turf provides lush, green landscapes year-round without the hassle of mowing, watering, or harmful chemicals.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Waterloo Turf
Low up-front investment with no need for real estate, inventory storage, equipment, or costly employee overhead.
Project-based and recurring income streams from high-average-ticket installations and ongoing maintenance services.
Residential and commercial demand driven by water conservation legislation and consumer needs.
Flexible ownership models allowing owners to operate hands-on, manage a team, or hire a general manager as an investor.
Royalty breaks based on revenue that let high-performing franchisees maximize their profits as they grow.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$121,300–$162,500
Cash Required
$49,000
Net worth
$250,000
Franchise fee
$50,000
Total units
31
Real estate required
Not Specified
Growth Trends
Training & support
Once approved, owners receive comprehensive training, marketing support, and access to proven operational systems. The ownership process begins with an inquiry, moves through a 14-day FDD disclosure period, and includes a group call with the founder. Franchisees also attend an in-person Discovery Day to see operations and meet the team. A dedicated support staff covers marketing, creative, operations, and turf installation expertise.
Ideal candidate
Waterloo Turf seeks driven individuals and investors looking for a low-overhead, high-margin home services business with flexible ownership options. The franchise welcomes hands-on operators, managers, and passive investors alike. Career changers from military, law enforcement, tech, and corporate backgrounds thrive in this model.
Take control of your future with a thriving home services franchise. Waterloo Turf offers the systems, support, and market demand you need to succeed. Submit your information today to learn more about available territories and start your journey toward owning a premium artificial turf business.