Waxing the City
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Waxing the City Franchise
Join a fast-growing waxing brand backed by Purpose Brands and built on recurring revenue.
Brand overview
Waxing the City started as a single studio in Colorado and has grown to over 160 locations across the United States. The brand joined the Purpose Brands family in 2012, the same group that transformed Anytime Fitness into a leading fitness franchise. Studios offer professional waxing and self-care services using exclusive proprietary wax formulas, along with an extensive line of skin and beauty care products. Highly trained aestheticians called Cerologists deliver an experience only the experts can provide, keeping clients coming back on a predictable schedule.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Waxing the City
Waxing is a repeat-service category, which means recurring revenue from clients who return every few weeks. The health and beauty industries are booming, and this brand operates in a client-heavy market with major growth potential. Daily operations are simple and time-tested, keeping workflow predictable and straightforward. Exclusive proprietary wax formulas are not available at any other brand, giving owners a genuine point of differentiation. Franchisees are backed by the Purpose Brands family, an organization with a proven track record of scaling franchises to national prominence.
Revenue Potential & Investment Requirements
Average Unit Revenue
See our 2026 FDD
Total investment
$339,945–$646,195
Cash Required
$150,000
Net worth
$500,000
Franchise fee
$42,500
Royalty fee
Greater of $100/week or 6% of Gross Revenue
Ad fund %
3.5%
Total units
151
Financing available
Financing is available through third-party lenders like Geneva Capital, offering leases up to $100,000 with interest rates ranging from 7% to 13%. Guidant Financial provides options for using retirement funds and unsecured loans.
Real estate required
Yes
Growth Trends
Ideal candidate
Waxing the City is looking for driven, eager franchise owners who want to help transform the self-care industry and grow with one of the fastest-growing waxing franchises in the United States. Strong candidates are comfortable building relationships in their communities, managing a team of skilled service providers, and committing to the operational standards that keep clients returning. No prior waxing or beauty experience is required, as the brand provides comprehensive training through its Cerologist certification program and ongoing support from the Purpose Brands leadership team.
If you are ready to explore ownership with a brand that combines repeat revenue, proprietary products, and the backing of an experienced franchise organization, request your franchise information today. A member of the Waxing the City development team will reach out to walk you through the opportunity, answer your questions, and help you determine whether this is the right fit for your goals.