Whats In The Bowl Pet Shop
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Better Food. Better Guidance. Healthier Pets
What's In The Bowl Pet Shop is a family-owned pet nutrition franchise helping dogs and cats live healthier lives through premium food, supplements, and personalized guidance.
Brand overview
Founded in 2016 by Amy and Sean Jones in Wales, Wisconsin, What's In The Bowl Pet Shop is a 100% family-owned and operated pet nutrition and wellness brand. Amy and Sean are recognized nationally and internationally for their expertise in pet nutrition, premium pet food, and freeze-drying manufacturing. They also manufacture their own premium pet food and treats in-house, giving franchise owners direct access to deep ingredient and production knowledge. The retail concept centers on carefully vetted holistic pet foods, treats, supplements, and wellness products for dogs and cats, paired with personalized nutritional consultations that help pet parents make informed decisions based on their animal's individual needs. The brand is built on the belief that what is not on the shelves matters just as much as what is on them.
Availability
We are currently accepting inquiries in these states:
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Why choose Whats In The Bowl Pet Shop
Pet parents are among the most loyal consumers in retail, returning again and again for products they trust. The franchise model pairs carefully vetted premium brands with hands-on training in Wisconsin stores, so franchisees learn the business the way the founders built it. Because the franchisor owners manufacture their own premium pet food and treats, the brand brings deep ingredient and production expertise that competitors simply cannot match. Every product on the shelf has been selected for a reason, and every franchisee is trained to explain that reason to customers.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$195,650–$620,500
Cash Required
$190,000
Franchise fee
$50,000
Royalty fee
6% of Gross Sales
Total units
3
Financing available
No financing offered
Real estate required
Yes
Growth Trends
Training & support
Franchisees receive two weeks of hands-on training in the brand's Wisconsin stores, working alongside the founding team to learn product knowledge, nutritional consultation methods, and day-to-day retail operations. This is not classroom-only instruction — it is real experience inside operating stores where the model was built. Franchisees learn how to evaluate pet needs, recommend the right foods and supplements, and build lasting relationships with pet parents in their community.
Ideal candidate
The ideal franchisee is someone who shares the brand's values of care, knowledge, and passion for pet wellness. They should be the kind of person the founders would trust to represent the brand and serve pet parents under the What's In The Bowl name. Retail experience is valuable, but the most important qualities are genuine care for animals, a willingness to learn, and a commitment to educating customers rather than simply selling products.
If you share a passion for pet wellness and want to represent a brand built on real expertise, What's In The Bowl Pet Shop could be the right fit. Take the next step and request franchise information to learn more about available territories, the investment breakdown, and what it takes to open your own location.