Wild Bill's Craft Beverage Co.
Food: Retail Sales → Miscellaneous Food/Beverage Businesses
Own the Event Economy
Serve nostalgic craft sodas at fairs and festivals with a mobile, veteran-owned franchise.
Revenue Potential$938,324from the brand’s own disclosures
Total units24from the brand’s own disclosures
Brand overview
Wild Bill's Craft Beverage Co. has spent over 20 years pouring handcrafted, non-alcoholic soda pop at fairs, festivals, and conventions across the country. Founded by former Navy officer Mike Quilty, this veteran-owned and operated brand transformed a simple mobile soda stand into a nationwide franchise system. Operators set up beverage wagons in high-traffic, pre-existing crowd environments, monetizing peak moments without the burden of a traditional storefront. With secret authentic recipes, zero-sugar options, and collectible refillable mugs, Wild Bill's delivers an experience-driven product that drives strong customer recognition and repeat business.
Availability
We are currently accepting inquiries in these states:
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Why choose
This franchise is built specifically for the event economy, eliminating the need for a storefront lease, buildout, or fixed overhead costs. You receive hands-on route-building support from day one, with the team helping you identify events, secure bookings, and build a repeatable calendar. The collectible mug program with unlimited refills creates fierce customer loyalty and repeat business. A flexible, mobile business model lets you scale around your lifestyle, whether as a side hustle or a multi-wagon operation. As a veteran-focused organization, Wild Bill's offers a 50% discount on franchise fees for qualified veterans.
Revenue Potential & Investment Requirements
Revenue Potential
$938,324
2026 FDD top performing unit
- Total investment
- $109,900–$337,250
- Franchise fee
- $49,500
- Cash Required
- $100,000
- Net worth
- $100,000
Growth Trends
Training & support
New franchisees travel to the Allentown, Pennsylvania warehouse for two to three days of intensive, hands-on equipment training, including a mock event with intentional equipment malfunctions to practice real-world troubleshooting. The company provides comprehensive operational training, live-event preparation, and ongoing support to evaluate and book worthwhile events. Franchisees receive a proven playbook and sales guidance for managing crowds, timelines, and on-site operations.
Ideal candidate
We seek motivated entrepreneurs, particularly military veterans, who thrive in fast-paced environments and possess the discipline to execute standardized operating procedures. The ideal candidate is ready to lead from the front, work weekends, and manage a mobile, seasonal operation while scaling their business at their own pace. You should be passionate about community, comfortable interacting with large crowds, and eager to build something meaningful.